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OUR STORY

Tracy Couture is an internationally fashion brand with a global vision and a focus on development. Drawing inspiration from the "Contemporary Classic" style, the brand is based in Hanoi, Vietnam, a city rich in culture and history. Tracy Couture finds inspiration in the elegance of the West and the profound, poetic mysteries of the East. With these influences, Tracy Couture has created a fashion style that possesses a unique DNA, always embodying the essence and spirit of modern fashion.

The designs of Tracy Couture are a captivating fusion of exquisite craftsmanship and tailoring techniques, executed by skilled artisans with extensive experience. Beyond fashion design, Tracy Couture strives to portray a modern, elegant, feminine, and luxurious image of women, aiming to satisfy and instill confidence in its customers.

The brand firmly believes Appearance not only shows what's different, but also reflects our taste, aesthetics, and lifestyle. A sense of self-confidence and self-belief will create a charming beauty that will last forever.

Having operated in the domestic market for many years, Tracy Couture made its debut at Vietnam International Fashion Week 2021 and has since participated in subsequent editions of the event, as well as the Trunk Show in the fashion capital of Paris. Today, Tracy Couture is a well-known name among fashion enthusiasts in the two major fashion capitals of the world, Paris and New York. Additionally, the brand has plans to take part in Paris, London, Milan, and New York Fashion Weeks.

Tracy Couture has gained popularity among not only artists and celebrities but also influencers worldwide. Notably, during the 2023 Cannes Film Festival, Tracy Couture had the honor of making its first appearance at the Opening Ceremony event alongside an international KOL. These persistent efforts have garnered attention from fashion magazines and both Vietnamese and international media outlets.

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